Generative AI for Marketing, Creative Content, and Social Media

In the competitive world of marketing, creating compelling content and managing effective social media campaigns are essential for brand success. This course introduces participants to the transformative power of Generative AI in streamlining marketing workflows. Participants will learn how to leverage AI to craft engaging content, plan and execute campaigns, and enhance audience engagement, all while saving time and resources.

Through practical exercises and a hands-on project, the course bridges theory with application, helping participants integrate AI tools into their marketing strategies. Whether crafting a blog post, designing a campaign, or interacting with audiences, this course equips marketing professionals with cutting-edge skills to stay ahead in the digital landscape.

Who should attend?

This training course is intended for:

• Marketing professionals seeking to enhance content creation and campaign efficiency.
• Social media managers looking to streamline campaign planning and execution.
• Content creators aiming to leverage AI for faster and more engaging outputs.
• Digital marketing consultants interested in adopting advanced tools and techniques.
• Entrepreneurs and small business owners managing their marketing and social media.

Learning objectives

Upon successful completion of this training course, the participants will be able to:

• Understand how to use Generative AI for content creation across various formats.
• Develop skills to plan and execute marketing and social media campaigns with AI.
• Explore strategies for using AI to boost audience engagement and interaction.
• Gain hands-on experience through a practical project.
• Learn to integrate Generative AI tools into existing marketing workflows.

Educational approach

The training course is participant centered and contains:

• Hands-on activities to create and refine marketing content using AI.
• Real-life examples of successful AI-driven campaigns.
• Emphasis on practical application over theory, ensuring actionable takeaways.
• Resources and tools provided for continued skill development post-course.

Prerequisites

There are no prerequisites to participate in this training course.

Course Agenda

1. Content Creation with AI
   1. Overview of AI tools for text, image, and video creation.
   2. Techniques for crafting blogs, posts, and ads using AI.
2. Campaign Planning and Execution
   1. Using AI to plan and schedule social media campaigns.
   2. Automating repetitive tasks for campaign management.
3. Audience Engagement Strategies
   1. Personalizing content to connect with target audiences.
   2. Using AI insights to optimize engagement and response.
4. Hands-On Project
   1. Practical exercise: Create a campaign from content to execution using AI tools.
   2. Group collaboration and feedback for improvement.

Certificate requirements

Upon successful completion of all course requirements, participants will receive a Certificate of Completion in “Generative AI for Marketing, Creative Content, and Social Media.”